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2015 NFL Superbowl XLIX

Mentions

The top ten most mentioned brands on Twitter during the big game out of the ones that aired commercials.
* EST
  • McDonalds 319,532
  • Nationwide 206,134
  • Budweiser 191,553
  • Skittles 93,506
  • BMW 83,081
  • Doritos 82,521
  • Coca-Cola 69,157
  • Nissan 59,518
  • Pepsi 50,249
  • T-mobile 47,436

Total mentions

The most talked about brands on Twitter, ranked by the total number of mentions they received during Super Bowl.
  • McDonalds 319,532 319,532
  • Nationwide 206,134 206,134
  • Budweiser 191,553 191,553
  • Skittles 93,506 93,506
  • BMW 83,081 83,081
  • Doritos 82,521 82,521
  • Coca-Cola 69,157 69,157
  • Nissan 59,518 59,518
  • Pepsi 50,249 50,249
  • T-mobile 47,436 47,436
  • Microsoft 43,690 43,690
  • Toyota 41,929 41,929
  • Esurance 32,191 32,191
  • Squarespace 28,819 28,819
  • Lexus 28,291 28,291
  • Snickers 26,853 26,853
  • Bud Light 24,848 24,848
  • Kia 21,669 21,669
  • Victoria's Secret 20,717 20,717
  • GoDaddy 20,313 20,313
  • Chevrolet 18,378 18,378
  • Ford 14,493 14,493
  • Universal Pics 13,588 13,588
  • Wix 12,782 12,782
  • Mercedes Benz 10,740 10,740
  • Pizza Hut 7,591 7,591
  • Butterfinger 2,893 2,893
  • Jaguar 2,127 2,127
  • Dove Men Care 995 995

Social ROI

The return on investment for each brand, calculated as the total number of mentions divided by million USD spent on airtime.
  • Nationwide 45,808 45,808
  • McDonalds 35,504 35,504
  • Budweiser 21,284 21,284
  • Skittles 20,779 20,779
  • Pepsi 11,166 11,166
  • T-mobile 10,541 10,541
  • BMW 9,231 9,231
  • Doritos 9,169 9,169
  • Coca-Cola 7,684 7,684
  • Esurance 7,154 7,154
  • Nissan 6,613 6,613
  • Squarespace 6,404 6,404
  • Lexus 6,287 6,287
  • Snickers 5,967 5,967
  • Microsoft 4,854 4,854
  • Victoria's Secret 4,604 4,604
  • GoDaddy 4,514 4,514
  • Ford 3,221 3,221
  • Wix 2,840 2,840
  • Kia 2,408 2,408
  • Toyota 2,329 2,329
  • Chevrolet 2,042 2,042
  • Bud Light 1,841 1,841
  • Pizza Hut 1,687 1,687
  • Universal Pics 1,510 1,510
  • Mercedes Benz 1,193 1,193
  • Butterfinger 643 643
  • Jaguar 473 473
  • Dove Men Care 221 221

Car Brands

  • BMW 83,081 83,081
  • Nissan 59,518 59,518
  • Toyota 41,929 41,929
  • Lexus 28,291 28,291
  • Kia 21,669 21,669
  • Chevrolet 18,378 18,378
  • Ford 14,493 14,493
  • Mercedes Benz 10,740 10,740
  • Jaguar 2,127 2,127

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