Your Twitter guide for the World Cup

by Katerina Petropoulou, posted 1 month ago
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The World Cup is already in full swing and with this many games every day, keeping up-to-date with all the latest news can be hard.

Even if you’re not a vivid football (aka soccer) fan staying up-to-date with such a huge event is very important to spot opportunities for Twitter engagement. So here’s what you need to know to keep up with the World Cup on Twitter.

The hashflags

The Hashflags that were first introduced in the last World Cup are back! Every team has its own hashflag. To include hashflags in your tweets, or search for content that contains them, just use a hashtag in front of the country’s code. For example, the hashflag for our team, team Netherlands is #NED.

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Extra hint: You can even support your team by voting in this interactive Twitter bracket for the most popular hashflag.

The timeline

This is my favorite, as I’ve hardly watched any matches, but I still want to keep up with what’s happening. By clicking on or searching for #WorldCup or #WorldCup2014 you get a timrline of all the tweets and photos or videos from your network, teams, players, press, fans in the stadiums and even celebrities.

All the results are real time and it’s a great way to keep track of all the matches happening at that given moment. Although, I’m pretty sure my dad would disagree, this timeline will basically make your TV look obsolete.

Accounts to follow

Of course to have an overview of the World Cup, you need to keep you radar tuned to some key Twitter handles. To help you out we’ve curated lists for all the teams in the World Cup having a Twitter account, all the players, as well as some Twitter accounts we think you should follow for updates.

Got any tips for keeping up with the World Cup madness? Fire away in the comments below!

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