How to find the best time to tweet and boost your Twitter stats

by Katerina Petropoulou, posted 1 month ago
Join 500,000+ users and check your own Twitter Stats for Free! Sign up now!

Do you know what’s the average life of your tweet? 18 minutes! Which means that on Twitter timing is everything. The challenge here is to find out when is the best time for you tweet to boost your Twitter stats.

So how do you make sure that your tweet generates retweets, mentions, clicks or new followers and doesn’t get lost below the fold? Here’s what you can do:

According to science

Social media researcher Dan Zarrella, found that tweets posted from Friday to Sunday generate higher engagement and more clicks. In fact, brands that tweet in the weekends have 17% more engagement. His research also revealed that tweeting from 10am to 1pm is less likely to boost your Twitter stats.

Screen Shot 2014-06-03 at 14.10.38

Based on your followers

While these may be best practices backed by science, it doesn’t mean that one rule fits all. What’s the next challenge? Finding out the habits of your Twitter audience to increase to the engagement rate of your tweets.

One of our favorite tools for this purpose is Followerwonk which basically generates a report on your followers showing the time of the day they’re active on Twitter.

Screen Shot 2014-06-03 at 11.00.39

Now what?

So now that you know what science says and when your audience is online you can start scheduling your tweets accordingly using tools like Buffer or Tweetdeck. But never stop testing different times and days to find the best recipe for you.

Keeping a close eye to your Twitter stats and especially your retweets and mentions is really important in this process as these stats will give you the answer you need to what works best for your audience.

Have you found your Twitter sweet spot and how? Drop your tips in the comments below!

Comments

  • Andrew Healy

    Tweetdeck is so 2010. Why no mention of Hootsuite?

  • http://twittercounter.com/blog/ Katerina Petropoulou

    These tools are just some suggestions. Hootsuite of course is an amazing tool! Definitely worth featuring in one of our next blog posts.

  • http://blazingminds.co.uk/ Karen Woodham

    I use followerwonk myself, bufferapp is also handy for putting in the times then sending tweets to it to schedule out, plus you have the added bonus of seeing your stats for said tweets.