9 tips to help you get the most out of being featured

by Katerina Petropoulou, posted 2 months ago
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Many of our Featured users often ask how they can make the most out of being featured. So we thought we’d gather all the tips and tricks into one comprehensive guide for all Featured users!

So here are some tips on how to make the most out of being featured and get more Twitter followers:

1: Tweet often

Nobody wants to follow an idle account, right? So make sure you tweet often! Although there is no rule that fits all when it comes to how often you should tweet the key is test and find out what works best for your followers. A good starting point is 5 tweets spread throughout the day. And don’t forget the weekends as Twitter engagement tends to be higher then.

2: Interact

Twitter should not be just a distribution tool. Engaging with your followers is very important for follower retention. So part of your time on Twitter should be dedicated to interacting with your followers: ask questions, contribute to discussions, retweet their tweets, reply to and favorite their posts. In other words, be present.

3: Tweet awesome content

Finding the best content to tweet is not always easy, but it can be as long as you have a system. So start looking for interesting content that is relevant to you and your followers and link to it in your tweets. Keep in mind that tweets with links are retweeted three times more than tweets that don’t.

4: Avoid spamming

While gaining more followers is important for boosting your Twitter influence, the real challenge is to retain the followers you’re gaining. Recent social media research has found that what drives people to unfollow someone on Twitter are tweets that are not interesting enough to them, spamming (in other words tweeting every second) and too promotional. These are some of the points to keep in mind when tweeting.

5: Get visual

Start with your avatar and pick one that stands out but also looks appealing to your (potential) followers. A logo or a photo where you smile and your face is clear and recognizable are always good options!

Make sure you put an emphasis on visuals in your tweets as well. Since Twitter changed its layout, visuals have become a lot more predominant, which means that tweets with images get retweeted a lot more compared to others. In fact, tweets containing images are 94% more likely to get retweeted compared to tweets that don’t.

6: Write an amazing Twitter bio

The description you enter in your Bio is extremely important for people to get a first impression of who you are and what you do. Use the right keywords, and be as specific as possible about what your expertise is. If you’re looking for some fun and slightly passive aggressive suggestions, check this out.

7: Customize your Twitter Counter profile

As a featured user, your Twitter Counter profile is basically an extension of your Twitter profile. You can now edit your Twitter Counter profile description to provide some more information to potential followers on who you are, what you do, and what you tweet about. So keep you profile up to date and grab the opportunity to showcase your Twitter account and let people know why they should follow you.

8: Be aware of churn!

This sales term describes the cycle of acquiring new customers while losing others. sometimes the best way to find out if a Twitter user is interesting for you is to follow them for a little while. This is exactly what most people do. They follow you, to find out if there is value in following you, and then decide whether they should keep following you. You can expect some ‘churn’ about 24 hours after you have been featured on Twitter Counter. However, you can minimize churn by putting the tips given here into action.

9: Be good

Twitter is not very fond of users who follow (or unfollow) a lot of people in a short time period. It is entirely up to you but we would advice not to follow back everybody who follows you. Esspecially not by using a service that automates the process.

Got any questions? Send us an email or tweet to us!

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