Follower growth, retweets and mentions are some of the metrics you should definitely consider when defining your Twitter success. But the click-through rate of your tweets, in other words the number of clicks on the links you share on Twitter, is equally important.
Wondering how to get people to click on your links on Twitter? Social media science has the answer! Let’s have a look:
Images are great not only for improving your Twitter stats but also for bringing a higher number of clicks. In fact, Buffer found that tweets with images receive 18% more clicks.
It’s Twitter! So of course the number of characters matters. But here’s an interesting insight: According to social media strategist Dan Zarrella tweets should be between 120 and 130 characters long to drive more clicks. This is definitely something to keep in mind next time you’re tweeting the link to your new blog post.
Tweet your link more than once
When I was at school, my mom used to tell me that repetition is the mother of learning. And in a way, this also applies to Twitter. (Thanks mom!).
Do not assume that all your Twitter followers are online at the same time by tweeting a link just once. Instead, try to repeat links to certain content you find important throughout the week or even throughout a day to cover different timezones. This way, you increase the chances of the link being clicked more.
Bonus tip: Be creative when repeating content on Twitter and try not to use the exact same copy every time.
Use words that trigger clicks
Dan Zarrella, my new spiritual guide through social media, found that there are certain words and phrases that can lead to higher click through rates on Twitter. Which words? “Via”, “@”, “RT”, “Please”and “Check”. In addition to these, tweets that contained more adverbs and action verbs had higher click through rates than the ones that had mainly nouns and adjectives.
Next to that, try to use hashtags and keywords strategically so that your tweets pop up whenever people search for a certain word or hashtag.
Place links earlier
That’s something that not many people know as links usually end up at the end of tweets. But according to research, tweets that contain the link in their first quarter have higher click through rates.
Tweet at the right time
Tweeting when your followers are online is rule number one for higher engagement rates. Interestingly enough, tweets that were posted on the weekends and in the afternoons during the week, had higher click through rates.
Customize your links
Bitly found that links with a branded shortened link and a custom keyword at the end were clicked the most. In fact, according to Bitly, a major retail brand increased their click-through rate by approximately 500% by applying these simple tricks. Not bad at all!
Time to put science to work! And feel free to share your own tips in the comments below!