4 ways the new Twitter redesign influences your Twitter stats

by Katerina Petropoulou, posted 7 months ago
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Twitter started rolling out a brand new profile redesign for its web platform yesterday. But what does this actually mean to your Twitter stats? Let’s take a look at all the changes:

Best tweets are highlighted

Tweets with higher engagement will appear slightly bigger on your timeline making your best performing content easy to spot at first glance. This definitely means good news for your Twitter reporting! If you compare this information with your Twitter analytics, you can get useful insights on the content that works best for your audience. But keep in mind that this feature applies to your tweets rather than the tweets of other users.

Pinned tweets

This is our favorite feature so far and the opportunities are endless! Twitter now allows you to pin older tweets on top of your profile. Why is this awesome? Here’s a few reasons:

  • You can use an older tweet as a pin to better define what you tweet about.
  • You can pin a an older tweet to give it an extra push.
  • You can use it to promote (for free!) certain content (a giveaway, a contest, breaking news, announcements, a new blog post, organize a Twitter chat, you name it!).

Did anyone say engagement? ;)

Screen Shot 2014-04-09 at 10.04.58

Filtered tweets

Twitter gives you the chance to see tweets based on their content, whether these are tweets with photos or videos,  tweets and replies or good ol’ regular tweets. This is can prove to be quite useful for benchmark reports on what works for other users in your industry and for evaluating their Twitter behavior.

For example: are they tweeting more visuals? Is their response rate better than yours? Combine all this with more in-depth Twitter analytics for your account and you got yourself some answers to help you boost your engagement rates.

Visuals dominate

Visuals, visuals everywhere! In the new design, visuals are more predominant than ever. With a ginormous header image on top of the new profile page, you pretty much get the message. This is means that with the new redesign you probably need to spend some extra time polishing your profile and choosing the right image.

What’s also changed is the way tweets with photos and videos are presented. You can now see them in a more Pinterest-like layout which is an extra hint of the importance of visuals in triggering Twitter engagement.

More than that, Twitter users on mobile can already share multiple photos in one tweet and tag other users in their images. As familiar as all these may sound (*cough*Facebook*cough*), these changes are likely to give your engagement rates a significant boost.

So tell us! Do you have the new Twitter profile already? How do you find it? Let us know in the comments below or chat with us on Twitter!

Comments

  • http://www.myrlandmarketing.com/ Nancy Myrland, Myrland Marketi

    No, but I look forward to having it, Katerina! I think it makes a lot of sense for these sites to adopt similar visual strategies as this is what users have decided they like…for now. Twitter needs to continue to evolve based on our use, so I think all of these changes are positive.

  • http://andypiper.co.uk/ Andy Piper

    Yup, I’m loving the new look – as you say, the pinned tweet is a great idea, and if a visitor just glances at my profile they are less likely to be confused by seeing lots of @replies without context, since they are on a second tab.

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