10 Twitter tips & tricks to keep your followers engaged

by Katerina Petropoulou, posted 10 months ago
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With more than 500 million tweets being sent on a typical day and 115 million active Twitter users every month, your tweets could easily be buried under the pile. So how can you make sure your account doesn’t go unnoticed? Here are 10 easy to follow tips to improve your Twitter engagement by getting more retweets and mentions.

Tweet images

Have you ever heard of an image being worth a thousand words? That also applies to Twitter. Since it changed its layout, visuals have become a lot more predominant, which means that tweets with images get retweeted a lot more compared to others.

Bonus tip: make sure your image is at least 440 by 222 pixels otherwise it will appear as a simple link which is so 2013!

Tweets with images

 Source: http://danzarrella.com/

Content is king

Twitter might have started off as a platform where people tweeted what they had for lunch, but these days are long gone. The way Twitter has evolved, you need to make sure you tweet some top notch content to make your account stand out.

Writing in 140 characters can be a challenge. But there are definitely ways to help you optimize your account. Your tweets should always contain a link to an interesting, trustworthy source. In fact, tweets with links are retweeted three times more than tweets that don’t, according to Dan Zarrella’s research. If you feel like sharing some wisdom in the form of a quote (yours or someone else’s) make sure it’s awesome and go for it. Tweets with quotes get 10% more retweets than others.

Bear in mind that tweets that trigger feelings or are newsworthy and contain the element of surprise, breaking news for example, always work. Here’s a legendary tweet that got the most retweets in the history of Twitter and incorporates some key elements. Newsworthiness? Check! Image? Check! Element of surprise (if you are a Republican)? Check!

 

Mention others in your tweets

It’s called twitterquette people (and yes, i just came up with this word)! The idea is that when you can, for example when you share an article written by someone, preferably an influencer in your field, mention them in your tweet. It’s good for your karma, you’re more likely to get retweeted or at least favorited and also you put yourself in their radar.

And don’t forget the role of conversations! Twitter should not be just a distribution tool. The key to higher Twitter engagement is to interact with your followers and influencers in your field. Ask questions, contribute to discussions and see your followers increasing.

Use hashtags

Using hashtags is a great way to organize your content, define your brand or what you tweet about in general or simply just label your tweets content. Make sure they’re always relevant to the content of your tweet. See hashtags as the gate to different Twitter communities. So be strategic and use them to be part of different conversations. It doesn’t always have to be a worldwide trending topic, but as long as it makes sense to your industry and followers, start using it!

 

Using a popular hashtag to promote your own? Win!

Yet, don’t overdo it! Tweets with more than two hashtags have a low reach.

hashtags

Know when to post

There’s a quite a few tools to help you with knowing when your followers are online. Our favorite one is Followerwonk, for its usability and graphs. Buffer is also a great option for scheduling your content. Let it take care of sending out the tweets for you at times that suit your account best or make your own customized schedule.

followerwonk

Followerwonk

The new Klout is another option. Just like with Followerwonk you can see when your audience is active on Twitter and adjust your schedule accordingly for maximum reach.

Get more followers

It goes without saying that having more Twitter followers increases your chances of being retweeted and mentioned. Of course if you do all of the above, you will definitely gain more followers, but there are also some other ways to help you grow your Twitter popularity and you master the crowds.

Use the right words

I know what you think; asking for a retweet on Twitter screams needy, but science states otherwise. Words like “please”, “help”, “blog” and “retweet” (when spelled as a word instead of just using “RT”) are some of the words that yield the most retweets.

Tweet often

Nobody wants to follow an idle account, unless you are Beyoncé and the last time you tweeted was in August. Twitter accounts that tweet, say twice a year are not likely to grow.  Try to tweet everyday and if you don’t have time for it you can use services like Tweetdeck, Buffer or Twitter itself to schedule tweets over the week including the weekends, as Twitter engagement for brands tends to be higher then. But remember: tweeting does not mean spamming!

Tweet in the weekend

Less is more

You might have 140 characters at your disposal to say what you want, but this doesn’t mean that you must use them all. Again, Twitter science shows that tweets with less characters are retweeted a lot more, with the ideal length for a tweet being 70 to 100 characters.

Analyze, analyze, analyze

Always remember to check what works for you and what doesn’t, which means that you’ll need to set up professional Twitter stats for your account and start monitoring.

Time to put those tips in action and engage with your Twitter followers! Here’s a little something to get you started.

Comments

  • http://convoyofhope.org/ Convoy of Hope

    Thanks this very simple but helpful list.

  • http://www.worthystyle.com/ WorthyStyle

    Incredibly helpful post – thank you!

  • SteffenBieser

    I found this article real cool and helpful, so I promoted it on my blog : http://wp.me/p43cEh-nl
    I hope this is ok, and if not, please be so nice and let me know. #HappyWeek :-)

  • Melissa Dribben

    Please! Help! Blog! “The best ideas are common property.” Lucius Annaeus Seneca #inq

  • Robert Lonn

    Wonderful, thank you!
    Have you seen any trends that state moving images like video and GIFs are more likely to be RT?

  • http://www.oevae.com/ Head Honcho

    These 10 ways to engage twitter followers can be very useful, however I’m wondering if the twitter background image has any strength to encourage or discourage a tweet? Do plain backgrounds out perform custom backgrounds? Has anyone experienced a varied response to retweets or bookmarks with different background images?

  • Danielle Ferguson

    extremely useful! thanks a lot

  • Katerina Petropoulou

    Thanks Steffen! Sharing is caring, right? :) Glad you found it helpful.

  • http://twittercounter.com/blog/ Katerina Petropoulou

    Hi Robert,
    Of course it always depends on the quality of visuals but I think for now, images outperform videos and GIFs. I can see GIFs doing well in terms of engagement on Twitter, but at the moment the display is an issue. Giphy has made a good effort though.

  • http://twittercounter.com/blog/ Katerina Petropoulou

    A complete Twitter profile always has a positive effect on engagement. Having a background and a header image actually shows that you’re savvy and that you engage on Twitter. Personally, I prefer less busy background images, since they’re easier on the eye and shift the focus on the content. Some of the most successful Twitter accounts actually have opted for minimal background images.

    But for sure it’d be interesting to check the relation between background images and engagement and quantify it in some way.

  • http://twittercounter.com/blog/ Katerina Petropoulou

    Glad you find it useful! Let us know what worked for you and if there’s anything specific you’d like to see us blog about.

  • http://twittercounter.com/blog/ Katerina Petropoulou

    Thanks Danielle! We’d love to hear which of these tips worked for you, and what you’d like us to cover in the future.

  • http://twittercounter.com/blog/ Katerina Petropoulou

    Thanks so much! Glad you liked it. Ideas for future content are always welcome :) And let us know which tips worked well for your engagement!

  • http://www.oevae.com/ Head Honcho

    AKA using the Twitter provided backgrounds would be a negative, showing that you’re not savvy and that you are not engaged on Twitter. lol I agree with less is more, however I’ve found with some cultures, if the the empty space aka white space is not used, then money is being wasted. Of course on the other hand, multi-screen will change all this – no need for a background when accessing Twitter via mobile phone or smartwatch. I would imagine color selection is most important to sway some mood points.

  • http://FastMusicPromotion.com FMP

    i got loads of twitter followers from http://fastmusicpromotion.com/TwitterFollowers/ really good service.

  • kayvee

    Twitter announced a new feature which will allow its users to Mute to People. Please read more details at http://www.etechblogs.com/twitter-introduces-mute-button-android-iphone-web-clients/

  • Kannan Krishnan

    I would recommend this app https://www.top5followers.com/, This is used to find your top 5 followers on Twitter. This app encourage your followers and help you to keep your followers engaged.

  • http://www.oevae.com/ Head Honcho

    Do you think video backgrounds are going grow or become a fad?

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