Twitter is one of the coolest ways to tell your story and if you want to get on a personal level with your followers. Get ready to tweet in the weekend. According to the Buddy Media report: ‘Strategies for Effective Tweeting: A Statistical Review‘, there’s a 17% increase in engagement rate for brands on Saturdays and Sundays compared to weekdays. This doesn’t necessarily mean that your Twitter efforts will be less effective on Monday through Friday, but it does show that the weekend is the perfect time to get your story out in the Twittersphere.
Bonus tip: Schedule your tweets with Buffer, so you don’t have to work weekends to take advantage of this!
Super Bonus Bonus Tip: Track your Retweets & Mentions with professional Twitter stats, so you can see when, how often and who interacts with you.