In case you weren’t aware yet, it’s Father’s Day this coming Sunday. Besides reminding their personnel to get their father a present, Marketing agency Euro RSCG took the time to find out how digital electronics, the Internet and social media are affecting how men parent.
Simply put, they divided fathers in to two groups: Digital Dads vs Average Joe’s. They found out some interesting differences between the two groups. Regarding tweeting, 43% of Digital Dads (vs. just 27 % of Average Joes) believe that the digital technology and entertainment make the bond between them and their teens stronger.
For more information on the Digital Dads study check out the cool infographic below or read more about the survey. You can even join in on the conversation on Twitter: #DigitalDads.